ADVERTISEMENTS: The consumer behaviour or buyer behaviour is influenced by several factors or forces. In this study, the affect of cultural factors on consumer buying behaviour is investigated. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. Cultural Factors. Social factors play an essential role in influencing the buying decisions of consumers. Within a cultural group, there exists many subcultures. Introduction to Consumer Behaviour: Origins and Strategic Application. Abstract. Description 1. Cultural factors 4. Eg. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Table 2.1: Factors Affecting Buying Behaviour It affects the style a person loves to the music he prefers and even the literature he reads. A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Such as personal, cultural, psychological and social factors. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. ii. Consumer behaviour doesn't remain the same or constant in every situation it changes time to time. Social factors 3. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. A) Brand name, quality, newness, and complexity B) Advertising, marketing, product, and price C) Outlets, strategies, concept, and brand name D) Quality, advertising, product positioning, and strategy Ans: A 2. The main aim of the (2004) stated that there are four main factors influencing consumer buying behavior. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. As the change comes in these factors, consumer behaviour also changes. This study investigates how cultural factors affect consumer behaviors in Turkey with the participation of 1286 people in the provinces through interviews. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Values: ADVERTISEMENTS: According to almost every author value is most important part of culture which affects our behaviour as a consumer. The values are beliefs and norms accepted by a society which is distinct from our cultures. Publication date: 17 May 2011. There are a large number of factors which affect culture; the most important of them are described below: 1. Table 1. Advertisements. Culture – Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. could be other so many marketing and stimuli factors that could influence the consumer behavior of Smartphone buyers. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. Ikeja has six regions. Consumer Behaviour Objectives: To provide a strong, usable and comprehensive managerial understanding of consumer behaviour. Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products Disha Chhabra1* Dr. Asma Farooque2 1 Research Scholar, Department of Commerce and Business Management, Integral University, Lucknow, India 2 Associate Professor, Department of Commerce and Business Management, Integral University, Lucknow, India Abstract – Behaviour of consumers plays a … Keywords: Consumers, Culture, Sub Culture, Social Class Anahtar Kelimeler: Tüketici, Kültür, Alt kültür, Sosyal Sınıf 1.
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