> startxref 0 %%EOF 405 0 obj <>stream A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. Clearly direct 0000012428 00000 n *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000082232 00000 n 0000002875 00000 n 358 0 obj <> endobj xref 0000031882 00000 n 0000072422 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. 0000032377 00000 n 0000032206 00000 n 0000017831 00000 n There are only a few basic rules to keep in mind while participating today: Some of the focus groups advantages are as follows: 1. 0000012976 00000 n Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000014015 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. 0000032261 00000 n 0000013363 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. 0000000016 00000 n 0000001578 00000 n H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 0000198796 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. Focus group The dynamics of the focus group can have a hugely positive influence on the quality of the research output. Questions are open-ended, with the aim of stimulating an informal discussion with participants 0000057377 00000 n \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000014710 00000 n An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. FGDs are a predetermined semi-structured interview led by a skilled moderator. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. 0000044761 00000 n Fifteen focus group discussions (FDG) were conducted with 145 refugees to explore their views, including ten FGDs held in Mussungue reception centre on 23-24 June 2017 and five FDGs in Cacanda reception centre on 8 July 2017. 0000006498 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. Evaluation: Focus Groups No. A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 0000014511 00000 n 0000001096 00000 n 0000003674 00000 n A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000007696 00000 n 0000059423 00000 n xref h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. 0000011315 00000 n 0000008254 00000 n sensitive topics) When interaction among interviewees will yield the best info (ex. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� <]/Prev 166634>> ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. 0000198416 00000 n The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000044611 00000 n The materials that you will need for focus groups are: 1. 0000025416 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000005152 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. Focus groups should be conducted using focused, predetermined open-ended questions that will lead to a robust, continuous discussion. h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. 0000002209 00000 n ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. 47 0 obj <> endobj 0000072937 00000 n You will need around 10 volunteers to help facilitate the focus group. 0000057412 00000 n 0000035166 00000 n Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000081827 00000 n 0000004202 00000 n 0000016295 00000 n trailer DISCUSSIONS. 0000015822 00000 n It is also a good method to employ prior to designing questionnaires. Focus groups offer a way of systematically acquiring qualitative data on specific topics. 47 40 0000032459 00000 n 0000043684 00000 n 0000044867 00000 n 0000003522 00000 n Opening Remarks (2 Minutes) Thanks for coming today. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. You will also uncover information that will merit further investigation. the facilitator and the basic nature of group discussions (Calder 1977). Focus group discussion is widely used in conservation research unlike some of the other relatively lesser known techniques such as Nominal Group Technique (Hugé & Mukherjee, in prep) and Q meth-odology (Zabala & Mukherjee, 2017). Each group included between 6 and 12 people. 0000009779 00000 n 0000031486 00000 n 0000000016 00000 n 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� focusedon a particular discussion topic. 0000003719 00000 n Focus Group Discussion Guide Sample I. In 0000028711 00000 n • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. The findings from these focus groups were stark. 0000072820 00000 n • Focus groups require self-disclosure of information by participants, but ��̂D�Ux,����G;کܡA�"Z���Sw2ݡ���N�ى����>n��Puvi��hUɚ 0000100492 00000 n community norms) When interviewees are unique or 0000003034 00000 n 0000011951 00000 n 0000048294 00000 n What Is a Focus Group Discussion? Focus group discussions lead to valuable output. Focus group discussions can be applied at any stage of the project or programme Focus group methods permit alternative ways of obtaining information from consumers without using a survey. PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. The focus group takes approximately 2 hours to complete. This is because there is no designated leader in the group and the discussions are made natural. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. 0000002998 00000 n startxref 0000003960 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream %PDF-1.5 %���� 0000002851 00000 n According to Morgan et al. How the focus group discussions were conducted 3. It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. It is used to learn more about opinions on a designated topic, and then to guide future action. 0000003523 00000 n 0000056203 00000 n A focus group is a small-group discussion guided by a trained leader. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000005625 00000 n 86 0 obj <>stream It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. The ideas and the opinions flow freely without any rules and the regulations to follow. 2. Selection of participants varies a great deal. 0000001974 00000 n 0000012871 00000 n 0000199118 00000 n 0000013994 00000 n 0000003637 00000 n 0000031360 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. 13 | updated August 2018 This brief is about focus groups as a data collection method for evaluation. 0000001256 00000 n 0000011000 00000 n A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 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focus group discussion pdf

No matter the selection process, however, the aim of focus groups is to find a consensus. 0000014219 00000 n 0000011158 00000 n 0000031451 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. What is a focus group? 0000044686 00000 n Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000031658 00000 n 0000052507 00000 n Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 0000023475 00000 n focus group discussions are ideally suited to obtaining relevant data on the meaning, identities and contexts associated with sexual behaviour among young people. The focus group is intended to identify community strengths and barriers 0000006650 00000 n If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. 0000001515 00000 n 358 48 %PDF-1.4 %���� FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. The method’s popularity is 0000014742 00000 n 0000044792 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� Focus group interviews nurture different perceptions and points of view and are used to gather 0000031807 00000 n A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0 They are used to find out the perceptions and attitudes of a defined group of people. Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000031561 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. B(�--�U�a�����R���Sm��� 0000011354 00000 n A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. FOCUS GROUP . In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. The discussions are kept under control: The discussions in the focus groups can be kept under control. I�{����=�=�wιs f�) D ,f, *���h�Z D����� ����:Y'>�wI���G��Qi\?��q��,5�{��ɣ�����b�-Z���7�����0;���O,G�&Fn#������~�͐�Ƶ%�u5gN��6��9�e�n�i��O.�&�@��w��d/oV3�]�i1b�ֺr�wSU�u�ǝ�aqmٞ y�-Q�xNӼ{b�|��h�#�5ݽ�n��^m�U��k��i᠂�`����sa��9��)�����#�3�_��L��={�v�0~@���J'�}Jd�@��pF�s 9@!�gG��ezx����D� � ���~���Ao�g����rJ\��x,������=����&�����B��N���O�rں�3>�5�4���*� ��b��{t�²��M�1q�lPa�x1zjS)�?�FHt���9%B��U�{_�B,�2�.��H)vo͏\.u�ߚ���(�$U;%`���3���~=�!��c$���yO��]{?_��"ø���ٲ8?,G�;�=��z���as`�� �b��+Wq(��Av�F����fPY��"�nOA%+�( ��4����[1ٱ?Fʊ��vwOeՓ"v�;� �J��*%�e���΄�ˊɚdH�&�#Q�� � ׋C6[��h+������6��pX��B��&���W�j0��ـ��ck��'������p,��r��M��,�3�H̊q�����$�VE�r�A����霺�z���+��sk�T�%���E9�p������di�4��2�M�T�8P8��HsK�ީ���ϫ��T�Kŀ��V�R��˒�G1������wѪ�"�l��F[j��}�%d�b����+�׼��e# �G�J��W#턑.z��P�n�H�$�C q&�-. Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. 0000003684 00000 n 0000072754 00000 n 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Studies may base decisions on age group, gender, regional background or any other demographic marker. 0000009854 00000 n 0000001778 00000 n focus groups is suggested, which includes a consideration of when focus groups are preferred over one-to-one interviews. Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000044572 00000 n 0000008793 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years It is a good idea to enlist the help of %%EOF 0000004442 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. Clearly direct 0000012428 00000 n *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000082232 00000 n 0000002875 00000 n 358 0 obj <> endobj xref 0000031882 00000 n 0000072422 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. 0000032377 00000 n 0000032206 00000 n 0000017831 00000 n There are only a few basic rules to keep in mind while participating today: Some of the focus groups advantages are as follows: 1. 0000012976 00000 n Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000014015 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. 0000032261 00000 n 0000013363 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. 0000000016 00000 n 0000001578 00000 n H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 0000198796 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. Focus group The dynamics of the focus group can have a hugely positive influence on the quality of the research output. Questions are open-ended, with the aim of stimulating an informal discussion with participants 0000057377 00000 n \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000014710 00000 n An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. FGDs are a predetermined semi-structured interview led by a skilled moderator. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. 0000044761 00000 n Fifteen focus group discussions (FDG) were conducted with 145 refugees to explore their views, including ten FGDs held in Mussungue reception centre on 23-24 June 2017 and five FDGs in Cacanda reception centre on 8 July 2017. 0000006498 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. Evaluation: Focus Groups No. A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 0000014511 00000 n 0000001096 00000 n 0000003674 00000 n A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000007696 00000 n 0000059423 00000 n xref h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. 0000011315 00000 n 0000008254 00000 n sensitive topics) When interaction among interviewees will yield the best info (ex. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� <]/Prev 166634>> ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. 0000198416 00000 n The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000044611 00000 n The materials that you will need for focus groups are: 1. 0000025416 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000005152 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. Focus groups should be conducted using focused, predetermined open-ended questions that will lead to a robust, continuous discussion. h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. 0000002209 00000 n ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. 47 0 obj <> endobj 0000072937 00000 n You will need around 10 volunteers to help facilitate the focus group. 0000057412 00000 n 0000035166 00000 n Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000081827 00000 n 0000004202 00000 n 0000016295 00000 n trailer DISCUSSIONS. 0000015822 00000 n It is also a good method to employ prior to designing questionnaires. Focus groups offer a way of systematically acquiring qualitative data on specific topics. 47 40 0000032459 00000 n 0000043684 00000 n 0000044867 00000 n 0000003522 00000 n Opening Remarks (2 Minutes) Thanks for coming today. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. You will also uncover information that will merit further investigation. the facilitator and the basic nature of group discussions (Calder 1977). Focus group discussion is widely used in conservation research unlike some of the other relatively lesser known techniques such as Nominal Group Technique (Hugé & Mukherjee, in prep) and Q meth-odology (Zabala & Mukherjee, 2017). Each group included between 6 and 12 people. 0000009779 00000 n 0000031486 00000 n 0000000016 00000 n 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� focusedon a particular discussion topic. 0000003719 00000 n Focus Group Discussion Guide Sample I. In 0000028711 00000 n • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. The findings from these focus groups were stark. 0000072820 00000 n • Focus groups require self-disclosure of information by participants, but ��̂D�Ux,����G;کܡA�"Z���Sw2ݡ���N�ى����>n��Puvi��hUɚ 0000100492 00000 n community norms) When interviewees are unique or 0000003034 00000 n 0000011951 00000 n 0000048294 00000 n What Is a Focus Group Discussion? Focus group discussions lead to valuable output. Focus group discussions can be applied at any stage of the project or programme Focus group methods permit alternative ways of obtaining information from consumers without using a survey. PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. The focus group takes approximately 2 hours to complete. This is because there is no designated leader in the group and the discussions are made natural. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. 0000002998 00000 n startxref 0000003960 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream %PDF-1.5 %���� 0000002851 00000 n According to Morgan et al. How the focus group discussions were conducted 3. It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. It is used to learn more about opinions on a designated topic, and then to guide future action. 0000003523 00000 n 0000056203 00000 n A focus group is a small-group discussion guided by a trained leader. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000005625 00000 n 86 0 obj <>stream It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. The ideas and the opinions flow freely without any rules and the regulations to follow. 2. Selection of participants varies a great deal. 0000001974 00000 n 0000012871 00000 n 0000199118 00000 n 0000013994 00000 n 0000003637 00000 n 0000031360 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. 13 | updated August 2018 This brief is about focus groups as a data collection method for evaluation. 0000001256 00000 n 0000011000 00000 n A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic.

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