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factors influencing consumer behaviour ppt

The factors that influence Consumer Behavior can be divided into internal Factors and External Factors. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … consumer behaviour internal factors 1. prepared bymathew lawrence 2. a customer is the most important visitor on our premises,he is not dependent on us, we are dependent on him.he is not an interruption on our work, he is the purposeof it.he is not an outsider in our businesshe is a part of it.we are not doing him a favour by servingh What is Consumer Behaviour – 2 Most Important Factors: Internal and External Factors. A presentation that explains the factors which affect the consumer buying behaviour Psychological factors Among the factors factors influencing consumer behavior, psychological factors can be divided into 4 categories: motivation, perception, learning as well as beliefs and attitudes. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. Factors affecting Consumer Behavior 2. Presentation Summary : Cultural factors exert a broad and deep influence on consumer behaviour. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Consumer Welcome To Ca Sri Lanka PPT. 2.2.2 The origin and importance of consumer behaviour . 8 factors that influence consumer behavior the most. Factors Affecting Consumer Behaviour - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. There are infact several factors which influence buying decision of a consumer ranging from psychological, social, economic and so on. According to Engel et al. The set of basic values, perceptions, wants, and behaviours learned by a Motivation speaks to the internal needs of the consumer. Factors Influencing Consumer Behaviour – Top 9 Factors with Suitable Examples In making a final decision, and indeed throughout the whole decision-making process, consumers are influenced by a wide range of factors, not just those relat­ing to the obvious features of the product. Factors affecting consumer behavior 1. 1. Understanding how to motivate your customer is a powerful tool. importance of consumer behaviour, especially from a marketing point of view. Culture. The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. Consumer Behavior Assignment Help By No1AssignmentHelp.Com - Consumer Behavior is a subject in an MBA that deals with the behavioral psychology of consumers. Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. Internal Factors: These are factors that reside within the individual, in other words it is the result of a person’s behavior or thinking. Motivation: Motivation is what will drive consumers to develop a purchasing behavior. You know your clients are people.Even if you sell to a company, you’ll be dealing with humans to do it. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

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